Before launching Cucamonga Media, I worked as a solo freelancer, and I quickly noticed a gap between the creation of marketing assets and effective implementation. I made it a point to ask my clients where these assets would be used, ensuring I curated with their goals in mind. This was something they most had never experienced.

My clients' marketing teams often requested to work with me because the assets they previously received weren’t aligned with their needs, and certainly weren’t preparing them for future demands.

For clients without a marketing team, content creation became my way in, and it’s how I built my client base. I realized that combining content creation with marketing services provided even more value, so I began offering them as a package rather than separately.

Although I loved the creative freedom of freelancing, I began to feel the burnout that often comes with working solo. I also recognized that I could deliver even greater value to my clients by building a team, which led me to establish Cucamonga Media.