Paid Ads
Our paid ads service combines the best of social media and Google ads. We create engaging social media ads that blend into users' feeds and targeted Google ads that capture search intent. This dual approach ensures your brand reaches the right audience at the right time, maximizing your results across both platforms.
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We offer ads on Google, Facebook, Instagram & TikTok
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Paid ad analytics work a bit differently than organic social media. We measure campaign success by looking at key metrics like conversion rates, cost per conversion, and click-through rates.
To dig even deeper into campaign performance, we use tools like Google Tag Manager, Google Analytics, Hotjar, SEMRush, and Channable (for eCommerce).
Get your message in front of the right people
Paid ads are key for targeting your ideal audience precisely, reaching people based on their interests and behaviors to maximize engagement and results.
71%
of people have made at least one purchase from a social media ad in the last 12 months
63%
of people have clicked on a Google Ad
65%
of people click on ads when making purchases
How we create effective campaigns
To build a campaign that really delivers, we kick things off by reviewing a few key areas:
Previous ad campaigns
Your current website
Your social media presence
A look at your competitors
Once we've got a clear picture, we'll dive into keyword research and set up a heat map* along with other important tracking tools to keep tabs on how things are going.
With all this info in hand, we'll create a smart, targeted ad campaign that converts and gets results.
A quick look at our process
One of the key tools we use is a heatmap. This tool tracks user behavior on your website or landing page after they click on a paid ad, showing us where visitors are spending the most time and where they're clicking. By analyzing this data, we can gain valuable insights into the customer experience, identify areas to improve call-to-actions and messaging, and optimize your site for better ad performance, ultimately leading to more successful campaigns.
*heatmap example
Whether you're currently running a campaign, ready to explore paid ads, or simply unsure if they're the right fit for your business—reach out to us! We'd be happy to discuss your goals and offer guidance.
Let’s make your next campaign a success!
Paid Ad Content Creation
Similar to investing in top-notch production for a TV commercial that grabs attention, we bring that same level of creativity to our paid ads content. Our goal is to create ads that seamlessly blend into the social media feed, capturing user’s attention without it immediately feeling like an ad. Social media users are more likely to engage with content that feels natural and authentic, so we craft ads that not only stand out but also fit effortlessly into the user experience.
PAID AD CONTENT EXAMPLES
Organic Social + Paid Ads = The Perfect Match
Combining organic social with paid ads is the perfect match for a robust marketing strategy. Organic social builds authentic engagement and brand loyalty, while paid ads drive targeted reach and conversions. Together, they create a powerful synergy that amplifies your brand's presence and impact.
