6 Reasons Your Business Could Benefit From Pinterest
Pinterest is an incredibly valuable asset when it comes to both organic and paid growth. There are so many things that make Pinterest stand out compared to other social media platforms and even Google!
Pinterest Posts Last Longer: Pinterest posts have a life of around 2 months. On some occasions, posts can drive traffic for years. While Instagram and Tik posts last around 1 week.
Pinterest Drives Traffic to your Website, Blog And Email List: Pinterest is designed to drive traffic to your website! Each post allows you to add a link so when a user clicks on the post it will lead them directly to your site. Not only that but you can link specific blogs or pages that relate to the post driving them to relevant content more directly than on Instagram and Tik Tok. This traffic allows you to grow your email list with people.
Pinterest Helps You Establish Yourself As The Expert: Think of Pinterest as a search engine more than a social media platform. People come to Pinterest to ask specific questions you can answer these questions using graphics that link to blogs. People may not even know they need your product or service but it can be offered as a solution to their problem.
You Can Repurpose Video Content By Posting To Pinterest: Users watch close to 1 billion videos a day on Pinterest. You may not think of Pinterest as a video platform but it absolutely is! If you are already creating content for Tik Tok and Reels why not use your hard work to reach more people?
Diversify Your Marketing: Pinterest has the third most visits of any social media platform in the USA. With 431 million total monthly users. Facebook and Instagram are both owned by Meta. This means when Meta is down that impacts both platforms. TikTok also has its’ glitches and downsides. Pinterest can diversify how you show up. Pinterest also allows you to grow an email list so you don’t have to rely on any platforms.
Pinterest Users Are Ready to Buy: People who use Pinterest weekly are 40% more likely to say they love shopping and 75% more likely to say they’re always shopping. 85 % of weekly Pinners have bought something based on Pins they see from brands on Pinterest.
If you are interested in investing in Pinterest management to grow your business fill out our form and we can get started! If you want to do Pinterest yourself we offer to consult to best advise creating content that will result in high-quality traffic and growth.