SOCIAL MEDIA

BRAND DESIGN

WEB DESIGN

SOCIAL MEDIA BRAND DESIGN WEB DESIGN

SCOPE OF WORK: Brand Identity & Design, Web Design, Social Media

PLATFORMS: Squarespace, Instagram, Facebook, TikTok, LinkedIn

INDUSTRY: Marketing & Social Media

At Cucamonga Media, we recently completed a rebrand and wanted to give you a behind-the-scenes look at how we made it happen!

Here’s a bit about us—we’re a woman-owned agency with a small but powerful team, deeply passionate about helping entrepreneurs pursue their dreams. Our focus is always on strategy and content, backed by systems designed for sustainable, long-term growth.

To reflect the fun and distinctive vibe of the Cucamonga name, we created a logo suite that’s quirky, bold, a bit retro, and full of personality. Just as Cucamonga helps businesses stand out through fractional marketing and content creation, the logos do the same.

The triangle shape was chosen for its simplicity and its symbolism of reliability, strength, and structure—values at the core of the Cucamonga brand. We added a second triangle inside to create movement, representing how marketing is made up of different pieces working together seamlessly.

The color palette features bold blue and orange, balanced with neutrals and a soft blue. This was a deliberate choice to let the bold colors shine when needed but dial them back with the neutrals for a more subtle, secondary look.

The blues in the palette evoke trust and confidence, while the orange adds energy and warmth. The neutrals bring a clean, luxurious feel, creating a versatile and polished brand aesthetic.

THE COLOR PALETTE